Branding Planner – Print, PDF GoodNotes Planning Template

Description

This planner provides a comprehensive guide for branding, including core values, personal brand, unique selling proposition (USP), brand voice, branding kit, mood boards, color and font choices, color psychology, brand promise, brand strategy, brand story, value proposition, target audience, AIDA model, and re-branding tasks. It also includes sections for note-taking and checklists.

Core values:
Essential principles that guide your business. You’re encouraged to identify four and consider how to implement them.

Personal brand:
Self-reflection on your work experience, educational background, skills, interests, and values to understand what you can apply to your brand.

Brand voice:
The tone and style of your brand’s communication. Keywords can help define this, from serious to casual, formal to irreverent.

Branding kit:
Key components of your brand’s visual identity, including logo, fonts, color codes, key messages, and notes.

Brand mood board:
A collection of textures, backgrounds, imagery, settings, moods, and art associated with your brand.

Colors & fonts:
Selection of 2-3 fonts and colors that reflect your brand, and a description of the adjectives your photos/images will have.

Color psychology:
Understanding the emotional response each color can conjure, from the calm and peaceful blue to the powerful and mysterious black.

Brand promise:
A commitment to your customers, guiding your principles and strategies.

Brand strategy:
Development of your brand personality and positioning, mission statement, and value proposition.

Target audience:
Identifying your ideal customers and understanding how your services meet their needs.

AIDA model:
A marketing model that describes the steps a customer goes through in the process of purchasing a product: attention, interest, desire, and action.

Re-branding:
The process of changing the corporate image of your company, including new email addresses, marketing materials, and website updates.

Note-taking and checklists:
Keep track of your thoughts and progress.